Achieving growth has become very challenging and needs continued innovation on all fronts in those times of economic hardship. Many of the leading jewelers across the globe have discovered a way out by diversifying into other allied product ranges and have gone into various business arrangements with leading brands of the world. One natural extension for a jeweler’s business could be venturing into fashion accessories, and Fred Meyers Jewelers have understood it well. Fred Meyers Jewelers is among those who have ventured into this kind of diversification early on and have expanded product range in a manner that provides Fred Meyers Jewelers increased sales as well as retention of customers through facilitation and convenience in shopping for more in the same place.

Fred Meyers Jewelers strengthened business through offering high quality jewelry and good customer service during early 1970’s and quickly became a well respected name in the Western United States. The growth achieved by Fred Meyers Jewelers was phenomenal and during this period, with an aggressive expansion strategy, several acquisitions were made. Fred Meyers Jewelers soon became a familiar and much loved brand in high quality jewelry prominently visible at large shopping malls and department stores.

The expansion spree of Fred Meyers Jewelers, however, didn’t stop here. Now it wanted to go beyond the Western US and in 1997, with the acquisition of chain operated by Fox’s Jewelers the already leading name of Fred Meyers Jewelers in jewelry business succeeded in reaching out to mid-western states. In the process Fox’s Jewelers was also rebranded as Fred Meyers Jewelers. This large scale acquisition was followed by the acquisition of Littman Jewelers’ chain in 1998 which gave Fred Meyers Jewelers access to the markets in Eastern States. Today Fred Meyer Jewelers stores operate under three different banners named Fred Meyer Jewelers, Littman Jewelers, and Barclay Jewelers owning more than 375 jewelry outlets across the country. The stores are famous for their high quality product line, distinguished customer service and fine store environment. A special attraction of Fred Meyers Jewelers is also due to its extended product range with accessories from the leading brands of the world. The diverse product range provides a good opportunity to shoppers looking for gift ideas and collections, besides, there is also an opportunity to buy bundled products at discounted prices. A further attraction is Fred Meyers Jewelers coupons that provide reduction on prices beyond 60% on various items including diamonds, engagement rings, wedding rings, wedding sets, wedding bands, anniversary rings, fashion rings, pedants, necklaces, bracelets earrings, watches and gift.

Besides traditional jewelry stores at prominent sites across the US Fred Meyers Jewelers also have online stores where products are offered at competitive prices with a possibility to compare the quality & prices of various items with other vendors of similar items.

A distinguishing characteristic of online Fred Meyers Jewelers stores remains the wide product range that contains everything for the lovers of trendy jewelry, excellent customer service aimed at having satisfied customers who always want to return to Fred Meyers Jewelers for their future shopping and above all the prices that are hard to beat.